For Key Initiatives Where Getting It Wrong is Costly

Strategy lives on one side.
Execution on the other.

We bridge the gap between them—designing the logic that connects strategic intent to executable work.

Trusted by Leaders in Fortune 500, Fast Growing Companies, Non-Profits, Research Institutions and Government Agencies.

BoeingMicrosoftSonyAppleFerncoWalt DisneyLos AlamosVMwareNokiaNorthrop GrummanDepartment of EnergyDirecTVLawrence Livermore National Laboratory
BoeingMicrosoftSonyAppleFerncoWalt DisneyLos AlamosVMwareNokiaNorthrop GrummanDepartment of EnergyDirecTVLawrence Livermore National Laboratory
BoeingMicrosoftSonyAppleFerncoWalt DisneyLos AlamosVMwareNokiaNorthrop GrummanDepartment of EnergyDirecTVLawrence Livermore National Laboratory
BoeingMicrosoftSonyAppleFerncoWalt DisneyLos AlamosVMwareNokiaNorthrop GrummanDepartment of EnergyDirecTVLawrence Livermore National Laboratory

What Changes When You Work With Us

    Go from Ambiguity to ClarityFuzzy initiatives become a shared strategic design with explicit outcomes, measures, and assumptions.
    Go from Fragmentation to AlignmentLeaders and teams operate from the same logic—not competing interpretations of strategy..
    Go from Effort to ImpactWork is tied to outcomes that can be measured and verified—not just activity that feels productive.

How We Help Organizations Design for Success

Most clients engage us in one of three ways
    Project & Program DesignYou have a major initiative, but the logic isn't clear yet. We work upstream of planning to define outcomes, surface assumptions, and lock in causal logic—so execution isn't built on hope.
    Strategy RefinementYou have a strategy, but you're not confident it will survive contact with reality. We pressure-test the logic, expose trade-offs, and refine assumptions—so you're not defending a plan that's already broken.
    FacilitationYou have smart people who don't agree on what success looks like We structure the conversation to surface differences, force decisions, and lock in shared understanding—so momentum doesn't paper over unresolved conflict.

Strategic Project Design

The Discipline Between Strategy and Execution

Strategies don't fail in execution. They fail upstream—when objectives mean different things to different people, assumptions go untested, and no one asks how until it's too late to change course. Strategic Project Design closes that gap. Using the Logical Framework (LogFrame), we build the causal architecture connecting work to outcomes to intent—before decisions lock in. Assumptions surface. Alignment becomes structural, not aspirational. LogFrame won't hand you answers. It builds the clarity to commit with confidence, adapt without chaos, and deliver what you promised.

Strategic Project Management Made Simple by Terry Schmidt

Meet Terry Schmidt

Terry Schmidt works where most consultants don't: upstream of planning, before execution begins. He helps leaders design initiatives that hold up under pressure—by clarifying the logic connecting strategy to execution before resources are committed. His path: aerospace engineering, NASA, federal government, international development with USAID and the World Bank, then decades advising Fortune 500 companies. He adapted the Logical Framework methodology for enterprise, government, and technology contexts and has trained over 35,000 professionals. Harvard MBA. Award-winning instructor at UCLA's Technical Management Program. Author of Strategic Project Management Made Simple.

Meet [Terry Schmidt]{.text-primary}

What Our Clients Say

Terry is the perfect guide to help you and your organization navigate through today’s new reality successfully.
Antonio Nieto-Rodriguez

Antonio Nieto-Rodriguez

former Global Chairman of the Project Management Institute

Hits the nail on the head with fresh approaches to design and implement projects that achieve their goals.
Philippe Goetschel

Philippe Goetschel

Director, Microsoft

Terry took us from the surreal to the real world of strategic thinking and planning.
James Whalen

James Whalen

Vice President, DirecTV, Inc.

We used your method to organize and execute an Awards campaign that earned numerous nominations and awards, including an Oscar®.
Don Levy

Don Levy

SVP, Sony Pictures Digital

The benefits of planning with your approach are crystal clear.
Adam Gilmore

Adam Gilmore

Space Station Mechanisms Lead, NASA

You changed how I do my planning and significantly increased my ability to reach my goals.
Laurie Triplett

Laurie Triplett

Environmental Physicist, Los Alamos National Laboratory

Your Next Critical Initiative Deserves a Clear Strategy.

Clarity is a leadership decision — not a deliverable added later.