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Strategic Project Design
The Discipline Between Strategy and Execution
Strategies don't fail in execution. They fail upstream—when objectives mean different things to different people, assumptions go untested, and no one asks how until it's too late to change course. Strategic Project Design closes that gap. Using the Logical Framework (LogFrame), we build the causal architecture connecting work to outcomes to intent—before decisions lock in. Assumptions surface. Alignment becomes structural, not aspirational. LogFrame won't hand you answers. It builds the clarity to commit with confidence, adapt without chaos, and deliver what you promised.

Meet Terry Schmidt
Terry Schmidt works where most consultants don't: upstream of planning, before execution begins. He helps leaders design initiatives that hold up under pressure—by clarifying the logic connecting strategy to execution before resources are committed. His path: aerospace engineering, NASA, federal government, international development with USAID and the World Bank, then decades advising Fortune 500 companies. He adapted the Logical Framework methodology for enterprise, government, and technology contexts and has trained over 35,000 professionals. Harvard MBA. Award-winning instructor at UCLA's Technical Management Program. Author of Strategic Project Management Made Simple.
![Meet [Terry Schmidt]{.text-primary}](/images/TerryHandsome.jpeg)
![Meet [Terry Schmidt]{.text-primary}](/images/terry-bio-img-half.jpeg)
What Our Clients Say
Antonio Nieto-Rodriguez
former Global Chairman of the Project Management Institute
Philippe Goetschel
Director, Microsoft
James Whalen
Vice President, DirecTV, Inc.
Don Levy
SVP, Sony Pictures Digital
Adam Gilmore
Space Station Mechanisms Lead, NASA
Laurie Triplett
Environmental Physicist, Los Alamos National Laboratory